The impact of digital transformation is evident in all industries and sectors, and the tourism industry is no exception where technology has disrupted the old order of things and completely reinvented the ways to explore travelling.
Travel agencies and physical bookings are now almost outdated. So much that a recent survey by eMarketer shows that travel-based mobile apps are the 7th most downloaded category and that 60% of smartphone users prefer travel apps for planning their leisure tours.
Mobile Apps for Travel and Tourism Industry
Tourism Mobile apps help users for planning travel, accommodation bookings, ticket bookings, cab booking, route mapping, and more. However, these are just the basic uses of tourism mobile apps, and more tourist services can be delivered like:
- Navigation – GPS services, route planning, and maps
- Social – Travel updates, reviews, picture galleries, free communication etc.
- Mobile Marketing – Contests, discounts, and offer alerts
- Security – Medical, Emergency calling & Information about local & international health agencies
- E-commerce – Ticket booking, overseas banking, reservations, shopping
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In fact, the tourism industry is using apps to reach the next level of user engagement and market penetration. Several new trends and tech factors will shape the future of tourism mobile application. For example, cab aggregation has captured the tourists’ imagination. Ride sharing is a prevalent phenomenon. Tourists are also opting for cashless options as a safer means to travel.
Here are some of the innovations and trends that influence travel mobile app development:
#1 Real-time tracking
Real-time travel tracking apps are increasingly becoming the norm. Most private modes of transport already offer this service as people can track the motion of their cars, buses etc. Fortunately, this service only gets better as in the future all transport will depend on live tracking. Public transport agencies have started using IoT technology and GPS devices to provide live information about buses, trains etc. Developing a travel-time tracker app is an excellent idea to benefit from this wave.
#2 Cashless travel
Theft and the hassle of cash is a big security concern for tourists visiting new countries and regions for the first time. The benefit of a digital economy is that now there are several apps that let you travel cashless and facilitate all kinds of payment with a click or a tap.
#3 Tailor-made travel apps for your needs
With big data and machine learning, tourism apps are bound to be smarter and cleverer. More sophisticated travel apps will now be custom-made for your travel routes, time, budget and means of transport. Using your travel history, preferences, and feedback, these apps will be able to recommend and plan better trips for you.
#4 Social travel planning
This combines new-age technologies with user recommendations. These apps help users view the suggestions and favourites from friends and family, expert tips and consumer reviews – all combined to make informed decisions about their travel and tourism choices – including destinations, vendors, bookings, etc. A review by Adweek shows that social amplification is an important factor for mobile travellers with more than 80 percent preferring recent reviews before they take a call. With the integration of social networks (APIs) and vendor reviews, tourism companies can offer applications that offer enough social proof to prospective travelers.
Geo-targeted recommendations are very popular across many sectors and the tourism industry is no different. Travel apps can enhance the user experience by offering localised suggestions and deals/offers to travellers – based on their location and preferences. For instance, Booking . com makes great use of mobile location insights and offers value to its users at the same time optimising the efficiency of planning and user experience. The use of APIs to auto-fill user profiles, purchase history and location information – you can deliver the next level of mobile travel experience.
The travel app industry has a high potential for monetization and revenue generation. Leverage the expertise of an experienced mobile application development company to make the most of this opportunity. Fastispeed Software has developed many travel mobile apps, where one of the apps helping users to understand the business etiquette prevalent in China. From cultural dos and don’ts to national holidays, international dialling codes and the GNI per capita, it includes all the useful information pertinent to business travel in China.
The tourism sector is vast with a very high potential for tapping niche customer requirements.